Another personal obsession:B2B CMOs and CIOs: It’s time to rethink data management

Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/b2b-cmos-cios-time-rethink-data-management-216286
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