Another personal obsession:Diving into the new SiriusDecisions Demand Unit Waterfall

Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the "Demand Unit."

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/diving-new-siriusdecisions-demand-unit-waterfall-216340
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