Another personal obsession:Five things retailers must do this summer to prepare for holiday shopping

The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/five-things-retailers-must-summer-prepare-holiday-shopping-219558
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