Another personal obsession:Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketers-unhappy-localization-efforts-fail-invest-necessary-resources-220084
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