Another personal obsession:What marketers need to know about addressable TV and OLV

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketers-need-know-addressable-tv-olv-219858
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