Another personal obsession:Why data is at the center of leadership shakeups in retail

Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/data-center-leadership-shakeups-retail-219201
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