Another personal obsession:Organizing for Martech: Re-examining modern marketing

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/organizing-martech-re-examining-modern-marketing-220157
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