Another personal obsession:Is your demand-side platform real or fake?

How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/demand-side-platform-real-fake-219981
via Mister Fire