Another personal obsession:Voice is an important new channel for brands to measure, but not in a silo

As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/voice-important-new-channel-brands-measure-not-silo-220203
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