Another personal obsession:It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/time-embrace-new-strategies-apparel-broadening-tactics-user-intent-220093
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