Another personal obsession:Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they'll perform just as well.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/urge-splurge-predictive-risk-buyers-remorse-apply-pragmatic-thinking-drive-real-value-now-220524
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