Another personal obsession:How to bridge the gap between brand and direct response marketing

How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/bridge-gap-brand-direct-response-marketing-220962
via Mister Fire