Another personal obsession:Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-impact-ad-blockers-facebook-dynamic-ads-travel-campaigns-227437
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Another personal obsession:13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die!

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/13-outdated-seo-tactics-terrify-227324
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Another personal obsession:How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ensure-external-ppc-account-audit-isnt-waste-time-227327
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Another personal obsession:The ROI of recommendation engines for marketing

Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/roi-recommendation-engines-marketing-227314
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Another personal obsession:E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/e-commerce-brands-boost-facebook-ad-spend-cpms-cpcs-rise-ctrs-dip-227427
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Another personal obsession:Vistar launches private marketplace for Digital Out-of-Home

Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/vistar-launches-private-marketplace-digital-home-227383
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Another personal obsession:Content Analytics launches retailers’ Scorecards for brands’ product pages

The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/content-analytics-launches-retailers-scorecards-brands-product-pages-227358
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Another personal obsession:Ad-mageddon! Ad blocking, its impact, and what comes next

Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ad-mageddon-perspectives-ad-blocking-impacts-comes-next-227090
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Another personal obsession:Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ceridian-cmo-says-internal-communications-key-branding-acquisition-227332
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Another personal obsession:Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-opens-collection-ad-format-dynamic-ads-travel-campaigns-227369
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Another personal obsession:Marketing Day: Emerging marketing technologies, local SEO & Facebook ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-emerging-marketing-technologies-local-seo-facebook-ads-227361
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Another personal obsession:How emerging technologies will affect your business in 2018

Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/emerging-technologies-will-affect-business-2018-227219
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Another personal obsession:Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/local-seo-service-area-businesses-requires-lot-servicing-227222
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Another personal obsession:Audi campaign on UK digital billboards tracks traffic and weather

This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/audi-campaign-uk-digital-billboards-tracks-traffic-weather-227270
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Another personal obsession:Kochava expands into blockchain for ad insertion orders

The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/kochava-expands-blockchain-ad-insertion-orders-227244
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Another personal obsession:What you can learn from a bad email

There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/what-you-can-learn-bad-email-226697
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Another personal obsession:Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebooks-dynamic-creative-option-can-automatically-produce-6250-versions-ad-227250
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