Another personal obsession:Testing shows e-commerce navigation doesn’t work the way we think it does

Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/testing-shows-e-commerce-navigation-doesnt-work-like-think-225795
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