Another personal obsession:Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/increasing-expectations-will-alter-media-agencys-paradigm-brands-will-feel-shift-226744
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