Another personal obsession:Ceridian CMO says internal communications are key to branding through an acquisition

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ceridian-cmo-says-internal-communications-key-branding-acquisition-227332
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