Another personal obsession:Don’t creep me out! Here’s how to get personalization right in programmatic

With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/dont-creep-heres-get-personalization-right-programmatic-226898
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