Another personal obsession:How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/use-long-tail-keywords-build-short-tail-rankings-226924
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