Another personal obsession:Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire enterprise, from urban planning to the pricing of real estate.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/location-data-beyond-marketing-department-look-3-use-cases-226755
via Mister Fire