Another personal obsession:How to avoid the “Agency Measurement Paradox” and win client confidence

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/client-confidence-paradox-success-226801
via Mister Fire