Another personal obsession:E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/e-commerce-brands-boost-facebook-ad-spend-cpms-cpcs-rise-ctrs-dip-227427
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