Another personal obsession:How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ensure-external-ppc-account-audit-isnt-waste-time-227327
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