Another personal obsession:IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US. The post IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-says-digital-ad-revenues-up-21-to-88b-in-2017-left-unsaid-the-duopoly-dominated-that-growth-239874
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