Another personal obsession:Identity is having its moment, but most martech isn’t ready

With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept. The post Identity is having its moment, but most martech isn’t ready appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/identity-is-having-its-moment-but-most-martech-isnt-ready-239288
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