Another personal obsession:Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers. The post Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/nanigans-releasing-a-survey-showing-that-retargeting-is-broken-pitches-its-solution-239758
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