Another personal obsession:Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.' The post Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/gravys-location-data-forensics-seeks-to-identify-minimize-fraud-in-programmatic-bidstreams-254049
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