Another personal obsession:Why smarter SSPs would be a boon to publishers and advertisers

Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence. The post Why smarter SSPs would be a boon to publishers and advertisers appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/why-smarter-ssps-would-be-a-boon-to-publishers-and-advertisers-253908
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