Another personal obsession:Without marketing strategy, the LUMAscape is one hand clapping

Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas. The post Without marketing strategy, the LUMAscape is one hand clapping appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/without-marketing-strategy-the-lumascape-is-one-hand-clapping-254407
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