Another personal obsession:Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns. The post Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel appeared first on...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/two-dsps-add-out-of-home-programmatic-inventory-as-the-real-world-becomes-another-channel-253319
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