Another personal obsession:The brand storytelling genius of the Coca-Cola Santa

Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a century. The post The brand storytelling genius of the Coca-Cola Santa appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-brand-storytelling-genius-of-the-coca-cola-santa-254285
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