Another personal obsession:IBM points to Director of Marketing Data as ‘hottest new role’

With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms. The post IBM points to Director of Marketing Data as ‘hottest new role’ appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ibm-points-to-director-of-marketing-data-as-hottest-new-role-254012
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