Another personal obsession:Are your A/B tests just junk science?

Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. The post Are your A/B tests just junk science? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/are-your-a-b-tests-just-junk-science-258851
via Mister Fire