Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according...
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/new-report-from-martech-today-enterprise-identity-resolution-platforms-a-marketers-guide-258619
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