With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard. The post Digital out-of-home advertising is fracturing into many channels appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/digital-out-of-home-advertising-is-fracturing-into-many-channels-258503
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