With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. The post Why digital out-of-home should be integrated into your 2019 marketing mix appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/why-digital-out-of-home-should-be-integrated-into-your-2019-marketing-mix-258575
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