Another personal obsession:Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration....

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/compare-22-top-customer-data-platform-vendors-257977
via Mister Fire