Another personal obsession:How startup Highland Math aims to improve the data market

Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables. The post How startup Highland Math aims to improve the data market appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-startup-highland-math-aims-to-improve-the-data-market-258114
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