Another personal obsession:Google Ad Manager adopting first price auctions for programmatic display, video

The decision comes amid industry calls for greater transparency and simplicity in programmatic. The post Google Ad Manager adopting first price auctions for programmatic display, video appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-ad-manager-adopting-first-price-auctions-for-programmatic-display-video-258157
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