McDonald's campaign showed drivers in-car ads that mirrored billboards. The post Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/waze-conquers-digital-dark-zone-with-in-car-out-of-home-ad-coordination-258560
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