Another personal obsession:Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. The post Time to leave last touch attribution in the dust? Answer these 4 questions first appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/time-to-leave-last-touch-attribution-in-the-dust-answer-these-4-questions-first-258670
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