Another personal obsession:Choosing a marketing automation platform

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/choosing-a-marketing-automation-platform-2-259599
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