Another personal obsession:IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request. The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-lab-releases-new-specs-for-ad-seller-transparency-sellers-json-and-supplychain-object-259503
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