IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. The post IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-labs-starts-to-replace-vpaid-with-more-interactive-simid-ad-specs-259962
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