Another personal obsession:Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV inventory.' The post Why Netflix may have to introduce ads and how TV is becoming a programmatic medium appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/why-netflix-may-have-to-introduce-ads-and-how-tv-is-becoming-a-programmatic-medium-259660
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