Another personal obsession:Personalizing UX: Why Zillow Group moved beyond AB testing

Zillow Group is embracing bandits testing to scale and improve its personalization outcomes. The post Personalizing UX: Why Zillow Group moved beyond AB testing appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/personalizing-ux-why-zillow-group-moved-beyond-ab-testing-259783
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