Another personal obsession:One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. The post One-to-one-household marketing requires solving the ‘shareability’ problem appeared first on Marketing...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/one-to-one-household-marketing-requires-solving-the-shareability-problem-260065
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