Another personal obsession:The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-time-has-come-to-optimize-for-irls-rather-than-urls-259836
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