Another personal obsession:Get a sneak peek at the MarTech keynotes!

I’m excited to reveal our first two keynote speakers: Mike Volpe, CEO at Lola.com, and Cesar Brea, Partner at Bain & Co.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/get-a-sneak-peek-at-the-martech-keynotes-261902
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Another personal obsession:Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/heres-how-to-stand-out-in-a-crowded-streaming-service-market-261909
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Another personal obsession:Marketing to the managed inbox: Why digital marketers need to own deliverability

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-to-the-managed-inbox-why-digital-marketers-need-to-own-deliverability-261307
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Another personal obsession:SMX Advanced is next week. Don’t miss out!

This is your chance to learn actionable SEO and SEM tactics from a community of brilliant search marketers. Join us in Seattle June 3-5!

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/smx-advanced-is-next-week-dont-miss-out-261786
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Another personal obsession:Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer behavior may not be what you think it is.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/consumer-study-finds-personalization-lowest-on-long-list-of-retailer-considerations-261823
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Another personal obsession:Foursquare buys Placed from Snap to create location-measurement powerhouse

The company said the move advances its goal “to become the world’s most trusted, independent location technology platform.”

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/foursquare-buys-placed-from-snap-to-create-location-measurement-powerhouse-261866
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Another personal obsession:What will happen to influencer marketing if Instagram ‘Likes’ go away?

Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/what-will-happen-to-influencer-marketing-if-instagram-likes-go-away-261801
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Another personal obsession:Qualtrics and Adobe add new integration for improved data and customer experiences

New extension seeks to help digital marketers better understand consumer behavior to improve digital experiences.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/qualtrics-and-adobe-add-new-integration-for-improved-data-and-customer-experiences-261803
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Another personal obsession:From martech silos to an omnichannel stack

Here are three key technology buyer considerations when making the transition to a true omnichannel stack.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/from-martech-silos-to-an-omnichannel-stack-261793
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Another personal obsession:LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/linkedin-looks-to-improve-ad-targeting-attribution-capabilities-with-drawbridge-acquisition-261762
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Another personal obsession:Facebook gives game developers new ad options within Audience Network

Mobile gaming advertisers will now have the option to run rewarded video and playable ads on Facebook’s off-platform ad network.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-gives-game-developers-new-ad-options-within-audience-network-261741
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Another personal obsession:Shopping as entertainment and how social commerce will succeed

Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases without ever leaving the platform.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/shopping-as-entertainment-and-how-social-commerce-will-succeed-261748
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Another personal obsession:Marketing operations as the agent of change

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-operations-as-the-agent-of-change-261732
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Another personal obsession:What’s a CDP? Does your company need one?

Learn the benefits of using a customer data platform and compare 22 top vendors.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/whats-a-cdp-does-your-company-need-one-2-261727
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Another personal obsession:Time spent on Facebook, Snapchat remains flat, but Instagram sees growth

eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/time-spent-on-facebook-snapchat-remains-flat-but-instagram-sees-growth-261705
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Another personal obsession:Canva urges users to change passwords following data breach affecting up to 139 million users

The cyber attack comes on the heels of the company’s recent acquisition of Pexels and Pixabay, underscoring Canva’s efforts to engage more marketers and designers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/canva-urges-users-to-change-passwords-following-data-breach-affecting-up-to-139-million-users-261693
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Another personal obsession:GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/gdpr-a-y2k-moment-or-a-sea-change-for-the-digital-ecosystem-261605
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