Another personal obsession:Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences

The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/advertisers-seeing-dwindling-results-with-facebooks-1-lookalike-audiences-261045
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