Another personal obsession:Be smart, advertisers. Here’s how to approach rising Google brand CPC

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/be-smart-advertisers-heres-how-to-approach-rising-google-brand-cpc-261300
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